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Enstrom Toffee

I don't like candy. At all. So when I found out I was going to work on a BIG SUGAR client, I wasn't like a kid in a candy factory.
However, I learned that some people really like candy and give it to each other to show how much they care. I can get behind that. This simple story of kindness was crafted to capture the hearts and expand the imaginations of gifters across the nation by showing the power of an intentional gift.

Knowing the spot would run solely on the Hallmark Channel during the holiday season, we worked with award-winning short film director Jonathan Hyde to tell the story in an authentically human way that would pull the heart strings of a helpless audience. We also pulled in master colorist Loren James White to give the piece a nostalgically cinematic mood.