Good Summits
Short Video Production & Campaign DevelomentWhat if the pinnacle of a climber’s success—the summit—could be harnessed to accomplish something good in the world?
The Uganda-based nonprofit ROWAN (Rural Orphans & Widows Aids Network) approached us to create a scalable campaign that enables members of the outdoor community to combine their passion for adventure with a good cause, conquering summits around the world to solve unique needs on the ground in Uganda.
In addition to creating the campaign strategy from the ground up, we also successfully pitched to produce all of the creative for the campaign, including online video content, a content calendar and social media strategy.
The campaign successfully landed several national brand partners, including SmartWool and Big Agnes
Art Direction, Creative Direction, Director of Photography: Nathan Downey
Co-Director, Producer: Kaitlin Erickson
Copywriter: Emma Myers
The Uganda-based nonprofit ROWAN (Rural Orphans & Widows Aids Network) approached us to create a scalable campaign that enables members of the outdoor community to combine their passion for adventure with a good cause, conquering summits around the world to solve unique needs on the ground in Uganda.
In addition to creating the campaign strategy from the ground up, we also successfully pitched to produce all of the creative for the campaign, including online video content, a content calendar and social media strategy.
The campaign successfully landed several national brand partners, including SmartWool and Big Agnes
Art Direction, Creative Direction, Director of Photography: Nathan Downey
Co-Director, Producer: Kaitlin Erickson
Copywriter: Emma Myers