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Pivotal Ventures

(A Melinda French Gates Company)
With an aging population and care more expensive than ever before, the US is facing a dramatic unpaid caregiver crisis. Pivotal Ventures set out to bring awareness to this underrepresented distaster, lobbying for better policies, innovative solutions, and more available resources for caregivers.

We created Move Care Forward as an integrated campaign to rally awareness around the unpaid caregiver crisis, giving their stories the visibility necessary to make societial changes. Working closely with the award-winning team at Women Photograph, we set out to document the various faces of the unpaid caregiver crises, elevating their stories in raw, unfiltered vignettes of their caregiver journeys. 

I’m just including a few highlights here and two of my favorite video edits—but the campaign included a content series, an micro-influencer campaign, and a media buy targeting regions most affected.