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All Deal. No Hype.

Polaris was having a really great sale, and this tongue-in-cheek campaign says just that. The combination of Xeroxed images and type, cutouts taped up on newsprint and either sarcastically long or short copy provocatively sums up the concept in a glance.

Best of all, it proved a complete success, driving more sales than any previous promotion to date.

CW: Emma Myers

Guerilla Classified Placements

To further the campaign's reach and emphasize its quirkiness, ads were placed on Facebook and in classified sections frequented by the consumer. Placed by a put-out inflatable gorilla, the spoof ads drove to an equally comical LinkedIn page with rich media web banners that complete the story with a short video.