Polaris
All Deal. No Hype.
Polaris was having a really great sale, and this tongue-in-cheek campaign says just that. The combination of Xeroxed images and type, cutouts taped up on newsprint and either sarcastically long or short copy provocatively sums up the concept in a glance.
Best of all, it proved a complete success, driving more sales than any previous promotion to date.
CW: Emma Myers
Best of all, it proved a complete success, driving more sales than any previous promotion to date.
CW: Emma Myers
![](https://freight.cargo.site/t/original/i/565f799319e49008bfc50e3ca33cf12d4c4c68a8e2a51c53c382c6bb76f7ab42/AllDeal_TitleFrame2_o.jpg)
![](https://freight.cargo.site/t/original/i/180d49942d080b82d8c3e1d01938e762f6a029b577d5cf8a793d4a29e9285885/AllDeal_Mantra2_o.jpg)
![](https://freight.cargo.site/t/original/i/45eac8665bb5f5260f0b45e0894361289b4ff1be85708892a33adf1d81680159/AllDeal_spread4_o.jpg)
![](https://freight.cargo.site/t/original/i/e69b9e24393577bbfae943d31e110335335dc28c7f6f1b263bfaf80cb0abc382/AllDeal_printDetail2_o.jpg)
![](https://freight.cargo.site/t/original/i/9014af0d5f50ae2346bd8715225aab608cd57c357100b77a3403b847225640fa/AllDeal_OOH2_o.jpg)
Guerilla Classified Placements
To further the campaign's reach and emphasize its quirkiness, ads were placed on Facebook and in classified sections frequented by the consumer. Placed by a put-out inflatable gorilla, the spoof ads drove to an equally comical LinkedIn page with rich media web banners that complete the story with a short video.![](https://freight.cargo.site/t/original/i/9440b967876cdf5c0649732cf56409d2c2076eba4f6d48fca195a9f004cfaca1/AllDeal_Classifeds3_o.jpg)
![](https://freight.cargo.site/t/original/i/9f4a020913b58945232664dbc42d6b519f0d727006fa307f1ee6e615ce82b603/AllDeal_FB2_o.jpg)
![](https://freight.cargo.site/t/original/i/64d5e1a08437fbd7060176e07e7ca0c75e30c824ed5565f6f1770b948c15755b/AllDeal_LinkedIn2_o.jpg)