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Mark

Victory Judge Launch


Designed in the iconic vein of American muscle, the Victory Judge was Victory Motorcycle's first success in the growing futuristic cafe cruiser genre. A blend of overprinting, dot-gain and a vintage color palette combines with modern design elements to create a look as original as the bike itself.

In addition to identity, print, out-of-home and custom bike graphics, bike builder Zach Ness and artist Melissa Breitenfeldt were leveraged to create custom versions of the bike.

CW: Scott Johnson






Mini Brochure

As everyone know, print is not dead, and in the case of motorcycle shows, physical takeaways still play a big role in generating awareness and excitement around new bike launches. The JUDGE booklet served as a quick deep dive into the essence of the bike’s design and attitude, and was so incredibily popular at bike rallies and shows that Victory handed out their entire inventory of booklets at the first show and had to have an emergency reprint to keep up with demand.

Wild Postings

A poster series that was wheat-pasted in high traffic urban hotspots.





Custom eagle engine plate





Custom Judge logo side plate





The Zach Ness Custom Judge

 


Melissa Breitenfeldt Custom Judge